SET-listed Pruksa Real Estate Plc, confident of the economic outlook in the second half, expects to launch 48 new projects worth a combined 35 billion baht in the remaining months of this year.

The country's economy is expected to stabilise in the second half, allowing the company to maintain its new project launches and presales and revenue targets announced early in the year, chief operating officer Lersuk Chuladesa said.

''The second-half performance will depend on the product and pricing segment each developer will focus on to tap buyers,'' he said.

Mr Lersuk said Pruksa would focus on townhouse projects and expected a 32% share of that segment, up from 31% last year.

In the first half, Pruksa achieved 23.9 billion baht in presales, of which 80% was from single houses and townhouses.

The first-half presales figure represented a 32.8% increase year-on-year.

Also in the first six months, Pruksa launched 27 new projects worth a combined 25 billion baht.

It expects 47 billion baht in presales by year-end, up by 20% from last year, and 47 billion in revenue, up by 10.1%.

''Our presales in the first half show purchasing power remains strong among the middle segment,'' Mr Lersuk said.

The company's market research shows overall residential presales in Greater Bangkok totalled 179 billion baht in the first half, up by 31% year-on-year.

The greater volume was mainly in the middle- and high-end segments.

''We also screen for mortgage pre-approvals in order to keep down bank rejection rates,'' Mr Lersuk said.

Pruksa has a bank rejection rate of only 5% thanks to the pre-approval scheme, down from 7% last year.

In mid-August, the company will launch the 2.3-billion-baht Plum Condo Central Station, a 38-storey tower containing 1,208 units sized 23.5 to 50 square metres and priced from 1.4 million baht a unit.

It will be located on four rai next to Central- Plaza Westgate, which will also open next month, and 400 metres from Sam Yaek Bang Yai station on the Purple Line, which is scheduled to start running late this year.

Pruksa has another 15 rai at the same location for future projects.

PS shares closed yesterday on the SET at 24.70 baht, down 55 satang, in trade worth 37.1 million baht.