Urban living has been getting more and more popular among the young, successful, and rising generations of adults around the world. They want to live in city centres where everything they need is within easy reach. They also want the convenience of having good restaurants, bars, coffee shops, tea houses, upscale shopping malls, hospitals, and schools for their kids to be within walking distance from their homes.

The Ladyhill. Source: www.dragages.com.sg/en/content/ladyhill

The popularity of city life has created a new trend in housing developments for urban villa in the heart of city, where available land plots for new developments are limited and, in some cases, unable to meet the requirements of high-end homebuyers, who need homes with utmost privacy and all-inclusive functions in prime locations which allow them to appreciate urban life. In the world's major cities like Singapore, one of the most luxurious residential developments – "The Ladyhill",  where only 55 freehold units are offered in seven blocks of four-storey buildings, located in the heart of the city, just a few steps to Orchard Road. In Hong Kong, one of the most expensive real estate markets in the world, the priciest residential project on Victoria Peak (a.k.a. ‘The Peak') is 8 Severn Road, a super-luxury housing project with only 22 Italian-style houses. It is situated on Severn Road, a winding street of mansions that is one of the priciest addresses on the planet.

The urban villa development, which is a popular concept in international markets, has been brought to Bangkok by Nye Estate Co., Ltd., a luxury residential development, and Koon Capital Partners Co., Ltd. Together these two companies formed a joint venture to launch a luxury home offering known as the "QUARTER COLLECTION". The highly-awarded Quarter Collection comprises three prime residential locations, including Sukhumvit Soi 39 (Phrom Phong area), Sukhumvit Soi 31(Soi Sawasdee), and Sukhumvit Soi 55 (Thonglor), where land available for new property developments is very scarce and most residential developments are condominiums.

The Ladyhill. Source: http://iktinos.gr/projects/lady-hill-residece-singapore

According to CBRE Thailand, prices of prime land in the central business district of Bangkok have shown no signs of easing and are continuing to rise. While there are only a handful of prime transactions in a given year, scarcity is the key factor that keeps pushing prices up. Last year, land prices reached record highs of THB 1.9 million per square wah in the Chidlom-Ploenchit-Lumpini area, THB 1.75 million in Su-khumvit Road, and THB 1.45 million in the Silom-Sathorn area. As land prices will continue to increase, new condo prices will keep rising as well. During 2010-2016, asking price of new condo supply increased 10.9% per year on average. The highest average condo price per sq metre was in central Lumpini, at 250,363 baht, followed by Sukhumvit at 239,946 baht, and Silom-Sathorn at 220,395 baht. Average prices overall were 247,613 baht. With the attractive increases in residential prices for properties in prime locations, it is a good opportunity for those looking to acquire prime property investment assets in central Bangkok, as they have very limited supply, particularly in the most sought-after locations like Sukhumvit.

As part of the QUARTER COLLECTION, QUARTER 39 is an award-winning exclusive community located on freehold land in the Phrom Phong area at the heart of Sukhumvit on Sukhumvit Soi 39, consisting of only 15 urban villa each with 4.5 storeys. Each house has a usable area of between 380-480 square metres on a combined 30 square wah land plot with underground electrical circuit lines and 3-4 underground private parking spaces per unit. The living room, on the ground level, is where residents can experience the pleasure of open common areas in front of the house with double volume living space, 6-metre ceiling height and 8-metre house frontage where they can enjoy scenic views of the garden, lush green area, and 20-metre lap pool. All units feature universal design suitable for family members of all ages, including wheelchair ramp and private lift. Units feature premium grade materials, including insulated glass, Poggenpohl kitchens, Siemens home appliances, marble-style porcelain tiling, engineering wood floors, and Toto sanitary ware. Plus 24-hour security with CCTV.

8 Seven Road. Source: www.lwkp.com/m/project/c/2/i/14

The luxurious Quarter 39 residential project won the prestigious Five-Star awards for Best Architecture, Best Residential Landscape Architecture, and Best Property Single Unit, at the Asia Pacific Property Awards 2017-2018. The project will also represent the region as its nominee at the International Property Awards 2017-2018 in London at the end of this year. This success reflects the determination of Nye Estate and Koon Capital Partners to develop unique luxury residential properties that offer designs and facilities to suit hi-end urban lifestyles.

With ample space for all family members, thought-through design that is mindful of its residents' future needs, and top-class facilities unprecedented in a boutique development on a prime location where land is scarce and where property prices rise by 5%-10% per annum, Quarter 39 without doubt offers urban villa that are both worthwhile investments and valuable assets for future generations to inherit. Visit www.quarter-collection.com for more information.

Quarter 39 Project

Common Area

Living Room

Master Bedroom